In the past, a testimonial was commonly used to attest to someone’s character and qualifications. In today’s world, it takes the form of a sentence or paragraph to praise a product or service.
It’s always been accepted that word-of-mouth is the most effective form of advertising. However, this is only true if it is a positive statement. Not only are testimonials used to praise a product or service, but they can also highlight how effectively a complaint was dealt with or how a problem was handled.
So, how can you make the most of positive testimonial comments to place your tow or auto repair business in the public eye?
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