Your auto repair shop’s website needs to rank highly on search engines. However, it’s important to ensure that the people who find your page are from your area. This means that you need to use the right local search engine optimization techniques. Here’s how you can create an effective local SEO strategy for auto repair shop marketing:
1. Choose the right keywords
Picking the right keywords will be the cornerstone of an effective local SEO strategy. Not only should you make sure that your keywords fit into the content smoothly, but you need to make sure you choose keywords that include the name of your region. For instance, a NYC auto repair shop might do well by choosing “auto repair shops in NYC” or “auto repair in NYC” as a keyword.
In addition, it’s important to make sure that you pick keywords that people will say to voice search devices. For instance, auto repair in NYC is a better keyword than auto repair NYC.
2. Gather backlinks from other local business pages
Gathering backlinks from local businesses can be a great way to improve your local SEO strategy. Some businesses complement one another, and these are a few examples of businesses that might want to include a link to your page:
– Local car dealerships
– Used car dealerships
– Car insurance companies
– AAA and other auto owner associations
– Local clubs for collectors of antique cars
3. Create effective written content and utilize imagery
Not only do you need to create persuasive written content, but you also need to use imagery that will catch the eye of potential customers. Your images should showcase what your service offers, and it’s also a good idea to choose a background for your site that includes imagery from your area. For instance, you may want to use local natural scenery as a background.
We can improve your local search rankings
We can help you pick out the right keywords for your business, create effective written content, and utilize other proven local search engine optimization strategies. Our SEO experts have worked with auto repair shops in many regions of the country, and we can improve the local search rankings of any business in the car repair industry.