Chances are, your customers are on social media. When you consider that around 3.6 billion people around the globe are on at least one social media platform, it’s pretty safe to say that most of your potential customers are scrolling through Facebook, Twitter, or another platform. They might even be looking for you.
Social media should be a part of your auto repair shop marketing. These best practices will help boost the effectiveness of your campaigns.
Don’t make it all about you
Your social media should be about your customers. Think about what they want, what information they need, what problems they are having, and offer solutions they can use. Yes, about 60% (maybe 70%) of your posts should be related to your shop but that can be behind the scenes, customer spotlights, staff introductions, deals and specials you are running, as well as shop news. The rest can be general industry and practical ‘how to’ information which should link to your blog when possible.
Consistency is key when it comes to effective social media marketing for auto repair shops. Your business is typically not considered until it is needed, so by providing a steady stream of information and entertaining, engaging posts, you will stay fresh in your customers’ minds. When they need auto repair service or even routine maintenance, your shop will be what immediately comes to mind.
Let your customers market for you
Your customers can actually do a lot of your social media marketing for you. Testimonials are a great way to turn word of mouth advertising into a powerful marketing strategy. Offer a discount or some other incentive to customers who share their testimonials on their social media and tag you in it. You can share it on your page and make sure to comment and like the original post on your customer’s page. You may even comment on that original post with a reward or incentive of some kind so that it is visible to everyone on that person’s friends list. It is a great opportunity to broaden your audience and attract new customers.
At Shop Hawk, we are experts in auto repair shop marketing. We will help you build your social media campaigns and design a killer website, so they have a conversion-ready place to land when they click on your post. Contact us today to find out how we can help you boost the effectiveness of your social media, website, and more!