SCHEMA MARKUP – Tells Google what your Content is about and who you are. Ranked in the top 10 factors of Google’s ranking algorithm (technical SEO)
SEO TIP #1 : Schema Markup. Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. Without getting too deep into the what and why in this post, let’s dive right into the ‘how’.
From start to finish this shouldn’t take you more than 10-12 minutes to implement, depending on skill level.
Visit this link to a free tool you can use to get your schema markup code. https://technicalseo.com/tools/schema-markup-generator/
From there you want to select Local Business from the main category, then Automotive Business, then either Auto Body Shop or Auto Repair Shop depending on your specific business model.
Go ahead and fill out your address, business hours and social profiles for your business. After the address be sure to click the “Geo Coordinates” button on the right side, it will fill your lat/long automatically after entering your address.
Now it’s time to add it to your site. Click the blue button on the top right in over to copy the code to your clip board and head over to your WordPress dashboard. (Most of you are running your site’s off WordPress. If you have a different platform, feel free to PM me for specific instructions)
Some themes will come with a place to insert code into the header of your site. If you are not sure, simply click on Plugins > Add New from the left menu, and search ‘insert headers and footers’. Install & activate the plugin. Once activated, you will find the plugin under Settings > Insert Headers & Footers….click on that.
Last Step: In the first box labeled scripts in header, you may now paste (ctrl + v) your schema markup and click save.
Congratulations! You learned a little bit and successfully implemented an important SEO element on your site.
If you want to see a video walkthrough of these steps, go ahead and request access to our private FB group for auto shop owners.